Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Filled with the author’s own personal stories, INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

Simplicity is a discipline that can be learned. This book shows you how–with humor, powerful examples, quotes, and case studies.

With so many issues involved, creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques.

Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group.

The Lean Product Playbook is a practical guide to building products that customers love.

Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, this brief book is packed with knowledge you can’t afford not to know.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context.

In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organization to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

This book combines real science and research with practical examples to deliver a guide every designer needs.

The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

In this book, Daniel Kahnemann explains the two systems that drive the way we think.

A Common Sense Approach to Web Usability. One of the most popular options to recommend for UX newcommers. A timeless title.