The language used in interfaces influences the decisions that our users will make. Manipulative copy nudges users towards making choices that are against their best interests.

Labels for commands should be brief, informative, rely on verbs and adjectives, and avoid branded terms. Command shortcuts must limit the number of modifiers and follow standard conventions.

Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.

A collaboratively developed, universal content style guide, based on usability evidence. Created by Content Design London.